Beyond Vanity Metrics: Why Loon's Streaming TV Gets Dealers Real Results

What Makes Loon Different?

Loon specializes exclusively in automotive Streaming TV, founded by former dealers and OEM representatives who understand both the retail and digital worlds. We fill the massive gap in Streaming TV education at the Tier 3 dealer level.

Our Differentiators:

• Expert Team: Former dealers, OEM reps, and Streaming TV specialists who speak your language
• Premium Access: Direct access to Amazon DSP, DV360 (YouTube TV), and other premium inventory through device-level partnerships
• Complete Service: We handle placements, creative production, recording, and measurement—end to end
• Transparency First: We report on in-store metrics (sales, ROs, leads) that actually matter to your business, not just vanity digital metrics

The KPIs That Actually Matter

Forget traditional reach and frequency. Track what impacts your bottom line:

1. In-Store Activities

• Leads, sales, and ROs attributed to Streaming TV exposure
• Real business outcomes, not just impressions

2. Advanced Attribution

• LoonAlytics Dashboard or Amazon Marketing Cloud (AMC) Clean Room
• Cross-channel performance analysis
• Customer journey tracking from ad exposure to purchase

3. CPM Transparency

• Individual CPM for each channel (OTT, online video, display, radio)
• ⚠️ Red Flag: "Blended CPM" reports hide actual costs and placements
• Remember: Premium, targeted placements cost more—but deliver results

Onboarding Process: Built for Your Success

We believe retention starts in onboarding. Here's what to expect:

1. Define Your Objective - Sales? Service? New location launch? We start with your business goals
2. Data Integration - We ingest your first-party data (DMS, CRM) and enrich it with Amazon DSP, Polk, and Urban Science
3. Strategy Development - Custom audience targeting and placement strategy aligned to your objective
4. Creative Production - We produce 6, 15, and 30-second videos in multiple formats (TV, mobile, desktop)
5. Launch & Optimize - Campaign goes live with continuous monitoring and adjustment

Meeting Cadence: Weekly initially, then bi-weekly after onboarding. QBRs available for dealer groups.

Creative Strategy: The Blended Approach

"The creative is the targeting and the targeting is the targeting"

The best results come from diversifying your creative based on customer journey:

Branding/Evergreen builds awareness with first-touch ads targeted to your entire PMA, telling your dealership's story.

Specific CTAs solve unique business problems—like targeting recent movers with service ads or creating demand for hard-to-sell models.

Offers drive conversions after customers engage with specific vehicles on your website, moving them from browsing to buying.

Our Creative Process:

• Problem-First: Start with your business challenge (e.g., moving Ford Focuses)
• Targeted Messaging: Built specifically for your identified audience
• Dynamic Platform: OEM-compliant b-roll, AI voiceovers, real-time offer updates
• A/B Testing: Data-driven optimization of creative performance
• Multi-Format: Big screen, mobile, desktop—all covered

The Algorithm Works for You: Non-intenders see branding/service ads. When they visit your site, it automatically switches to targeted sales offers.

Ready to Get Started?

Loon handles the complexity of Streaming TV so you can focus on what you do best—selling and servicing cars. No hidden costs, no vanity metrics, just transparent results that impact your bottom line.