Case Studies by Loon
From Cable to Clicks: Regional Retailer Streaming TV Case Study
A regional retail brand was challenged with beginning to transition traditional cable television ad spend to Streaming TV. The impact of their investment had been waning, and their objective was to be more targeted and measurable in their approach with the goal of maximizing yield.
The foundation of their strategy started with uploading their customer database to a clean room. Overlayed with the strategy for growing market share and driving incremental sales, the initial $10,000 test budget yielded branded traffic more efficiently and effectively than paid search. This outcome has led to a more aggressive transition from cable and a reconsideration of current search strategies.
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Less Targeting, Better Results: Auto Retailer Case Study
An automotive retailer improved conversions by 12% and increased reach by 31% by dropping heavy targeting on streaming campaigns. Find out how a broad reach strategy proved more efficient and lifted performance across multiple channels.
From Cable to Clicks: Regional Retailer Streaming TV Case Study
A regional retail brand was challenged with beginning to transition traditional cable television ad spend to Streaming TV. The impact of their investment had been waning, and their objective was to be more targeted and measurable in their approach with the goal of maximizing yield.
The foundation of their strategy started with uploading their customer database to a clean room. Overlayed with the strategy for growing market share and driving incremental sales, the initial $10,000 test budget yielded branded traffic more efficiently and effectively than paid search. This outcome has led to a more aggressive transition from cable and a reconsideration of current search strategies.
Frequently Asked Questions
Loon specializes in distributed businesses like multi-location retailers, auto dealers, healthcare networks, and restaurant groups with location-level customization and reporting.
Your strategy can be launched and live with reporting in less than 48 hours. For fully optimized campaign results, we recommend 90-days of delivery and engagement insights.
What do you want to see? We give you everything. Reporting for every dollar you invest, where it goes, and how it’s spent. Measurement of exactly who saw your ad, who went to your website, and which key actions they performed. Plus, direct attribution of sales outcomes by audience.
We regularly collaborate with in-house teams and external agencies. Whether you need full-service execution, a white-labeled partner, or just specific pieces like media buying, creative, or measurement, we plug into your existing workflow, provide co-branded support, and ensure seamless execution.
Our team and technology platform are SOC 2 Type II certified, which means our security controls are independently audited and verified over time. This means your data is protected by the highest industry standards, independently audited for accountability, and easily scalable for you.
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