Success Stories

A Leading Retail Brand

The Challenge

A regional retail brand was challenged with transitioning its cable television ad spend to Streaming TV. The impact of their investment had been waning, and their objective was to become more targeted and measurable in their approach, with a secondary goal of maximizing yield.

How They Solved It

The foundation of their strategy started with uploading their customer database to a data clean room. Next, they overlayed a strategy for growing market share and driving incremental sales. Their initial $10,000 test budget yielded 3,258 visitors for a Cost Per Visit of $3.06 and the traffic from streaming media converted at 4X the rate of other sources.

Results in First 30 Days

Traffic
3,258 visitors
CPV
$3.06 per visit
Conversion Rate
4X lift

A Leading Automotive Brand

The Challenge

A leading automotive retailer challenged Loon to find optimizations within their streaming strategy to further increase the reach and impact of their investment. The caveat obviously being to do so without compromising performance.

How They Solved It

Testing started by removing targeting filters from the campaign, which increased household delivery and decreased the effective CPM. This extended the reach of the campaign and, by reaching more people more efficiently, drove increased conversions and net-new market share.

Ongoing Optimizations

Conversion Rate
12% Lift
Incremental Reach
31% Lift
CPM
19% Drop

Streaming TV ROI Calculator

See how far your budget could go with a Streaming TV campaign.

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ROI Calculator

Potential ROI
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Projected Visitors

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This calculator provides estimates based on Loon platform benchmarks. Actual results may vary.

Frequently Asked Questions

  • Loon specializes in distributed businesses like multi-location retailers, auto dealers, healthcare networks, and restaurant groups with location-level customization and reporting.

  • Your strategy can be launched and live with reporting in less than 48 hours. For fully optimized campaign results, we recommend 90-days of delivery and engagement insights.

  • What do you want to see? We give you everything. Reporting for every dollar you invest, where it goes, and how it’s spent. Measurement of exactly who saw your ad, who went to your website, and which key actions they performed. Plus, direct attribution of sales outcomes by audience.

  • We regularly collaborate with in-house teams and external agencies. Whether you need full-service execution, a white-labeled partner, or just specific pieces like media buying, creative, or measurement, we plug into your existing workflow, provide co-branded support, and ensure seamless execution.

  • Our team and technology platform are SOC 2 Type II certified, which means our security controls are independently audited and verified over time. This means your data is protected by the highest industry standards, independently audited for accountability, and easily scalable for you.

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