From Cable to Clicks: Regional Retailer Streaming TV Case Study

The Challenge

A regional retailer was getting tired of cable TV's black box. Reach was unclear, attribution was impossible, and costs kept rising. They wanted their TV dollars to work more like their digital spend - trackable and accountable.

The Test

We shifted $10,000 from their cable budget to streaming TV, but with a twist: we used their customer database in a clean room to build targeted audiences and track real outcomes.

The approach combined their first-party data with streaming's precision targeting - treating TV like a performance channel instead of just brand awareness.

The Results

The numbers beat expectations:

• 3,258 site visitors directly from streaming
• $3.06 cost per visit (better than their paid search)
• 4x higher conversion rate than other digital channels

Why It Worked

The clean room setup let us see the full funnel - who saw ads, who visited, who converted. Instead of hoping TV was working, they could prove it.

The client's take: "This is the first time we've actually known if our TV spend was working."

Bottom Line

What started as a $10K test became their new strategy. They're now moving more cable budget to streaming and rethinking their entire channel mix.

Sometimes the best media shift isn't revolutionary - it's just measurable.

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