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Demystifying Streaming TV (OTT/Programmatic Media) for Auto Dealerships
For decades, the dealership marketing playbook was simple: buy a 30-second spot during the 6 o'clock news and hope a few in-market shoppers were tuned in. That playbook has now changed completely. But look around your showroom today. The way your customers find their next vehicle and the way they consume media has changed.
Latest Posts
The Role of Creative and a Full Media Mix
You've found a transparent media partner and you're measuring the right metrics. You're ready to dominate streaming TV. But even the best ad buy in the world will fail if the message is wrong or the strategy is incomplete. To truly succeed, you must focus on two often-overlooked but essential components: high-quality creative and an integrated media mix.
3 Common Pitfalls in Streaming TV Advertising
Streaming TV is a powerful tool for auto dealers, but it's also a new and complex frontier. Unscrupulous or simply uneducated providers can easily waste your budget on ineffective strategies and opaque reporting. To protect your investment, you must learn to spot the critical red flags. Here are three of the most common pitfalls to avoid.
Beyond Vanity Metrics: How to Truly Measure Streaming TV Success
Your latest streaming TV report just landed in your inbox. It’s filled with impressive numbers: one million impressions, a 95% video completion rate, and massive reach across your market. It looks great on paper, but it avoids the only question that actually matters: how many cars did it sell? It’s time to move past these "vanity metrics" and focus on the business outcomes that truly grow your dealership.
The Future of Ad Measurement: What is a Data Clean Room?
You just invested $20,000 in a sophisticated streaming TV campaign. The ads looked great and reached thousands of households. But how many cars did that campaign actually sell? For years, answering that question involved a lot of guesswork. Not anymore. The solution is a revolutionary technology called a data clean room.
Your Dealership's Secret Weapon: Maximizing Your First-Party Data
Every single day, your dealership generates a massive amount of incredibly valuable information. Every car sold, every service appointment completed, and every lead form submitted contributes to a growing database. The critical question is: are you using this data, or is it just sitting in a server? Your dealership's own first-party data is your single most valuable and underutilized marketing asset.
The Amazon Advantage: Unlocking a Goldmine of Automotive Shopper Data
What if your dealership could know more about your potential customers than ever before? What if you knew not just that a household might be in the market for a new truck, but that they also recently bought a boat trailer and have a 2018 F-150 sitting in their driveway? This isn't science fiction; it's the reality of advertising with Amazon's unparalleled consumer data.
Precision Targeting and Personalization through Data
Back in the day, car dealerships stuck to one simple marketing plan: get as much exposure as possible to sell a ton of cars. Billboards on the highway, a catchy jingle on the radio, and a primetime spot on the local news. The goal was mass awareness, broadly reaching the entire market with your dealership’s name and hoping that when someone was ready to buy, your brand would be the first one they remembered.
Frequently Asked Questions
Loon specializes in distributed businesses like multi-location retailers, auto dealers, healthcare networks, and restaurant groups with location-level customization and reporting.
Your strategy can be launched and live with reporting in less than 48 hours. For fully optimized campaign results, we recommend 90-days of delivery and engagement insights.
What do you want to see? We give you everything. Reporting for every dollar you invest, where it goes, and how it’s spent. Measurement of exactly who saw your ad, who went to your website, and which key actions they performed. Plus, direct attribution of sales outcomes by audience.
We regularly collaborate with in-house teams and external agencies. Whether you need full-service execution, a white-labeled partner, or just specific pieces like media buying, creative, or measurement, we plug into your existing workflow, provide co-branded support, and ensure seamless execution.
Our team and technology platform are SOC 2 Type II certified, which means our security controls are independently audited and verified over time. This means your data is protected by the highest industry standards, independently audited for accountability, and easily scalable for you.
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