Learn with Loon
Demystifying Streaming TV (OTT/Programmatic Media) for Auto Dealerships
For decades, the dealership marketing playbook was simple: buy a 30-second spot during the 6 o'clock news and hope a few in-market shoppers were tuned in. That playbook has now changed completely. But look around your showroom today. The way your customers find their next vehicle and the way they consume media has changed.
Latest Posts
The Role of Creative and a Full Media Mix
You've found a transparent media partner and you're measuring the right metrics. You're ready to dominate streaming TV. But even the best ad buy in the world will fail if the message is wrong or the strategy is incomplete. To truly succeed, you must focus on two often-overlooked but essential components: high-quality creative and an integrated media mix.
3 Common Pitfalls in Streaming TV Advertising
Streaming TV is a powerful tool for auto dealers, but it's also a new and complex frontier. Unscrupulous or simply uneducated providers can easily waste your budget on ineffective strategies and opaque reporting. To protect your investment, you must learn to spot the critical red flags. Here are three of the most common pitfalls to avoid.
Beyond Vanity Metrics: How to Truly Measure Streaming TV Success
Your latest streaming TV report just landed in your inbox. It’s filled with impressive numbers: one million impressions, a 95% video completion rate, and massive reach across your market. It looks great on paper, but it avoids the only question that actually matters: how many cars did it sell? It’s time to move past these "vanity metrics" and focus on the business outcomes that truly grow your dealership.
The 'Partner with the Device, Not the App' Strategy
You’re ready to move your ad budget into the world of streaming TV. That’s a smart move. But now you face a critical decision that will determine the success of your campaign: where, exactly, do you place your ads? Do you go directly to Hulu? Buy a package on ESPN+?
The Evolution of TV Advertising
For decades, advertising your dealership on television felt like casting a giant, expensive net. You’d buy a spot during the evening news or a primetime show, and that net would be thrown over your entire market, hoping to catch a few in-market car buyers. This was the "spray and pray" era of linear TV, and as any dealer who has scrutinized a marketing budget knows, it was incredibly wasteful. It was a game of volume over value, of shouting into a crowd and hoping for an echo.
Understanding the Landscape: What Exactly is Streaming TV?
You’ve seen the logos and heard the terms: OTT, CTV, Streaming TV, Programmatic. It sounds like a bowl of alphabet soup, but for your dealership's bottom line, it's the most important language to learn in modern advertising. So, what do these terms actually mean?
Demystifying Streaming TV (OTT/Programmatic Media) for Auto Dealerships
For decades, the dealership marketing playbook was simple: buy a 30-second spot during the 6 o'clock news and hope a few in-market shoppers were tuned in. That playbook has now changed completely. But look around your showroom today. The way your customers find their next vehicle and the way they consume media has changed.
Frequently Asked Questions
Loon specializes in distributed businesses like multi-location retailers, auto dealers, healthcare networks, and restaurant groups with location-level customization and reporting.
Your strategy can be launched and live with reporting in less than 48 hours. For fully optimized campaign results, we recommend 90-days of delivery and engagement insights.
What do you want to see? We give you everything. Reporting for every dollar you invest, where it goes, and how it’s spent. Measurement of exactly who saw your ad, who went to your website, and which key actions they performed. Plus, direct attribution of sales outcomes by audience.
We regularly collaborate with in-house teams and external agencies. Whether you need full-service execution, a white-labeled partner, or just specific pieces like media buying, creative, or measurement, we plug into your existing workflow, provide co-branded support, and ensure seamless execution.
Our team and technology platform are SOC 2 Type II certified, which means our security controls are independently audited and verified over time. This means your data is protected by the highest industry standards, independently audited for accountability, and easily scalable for you.
Ready to Cut Through the Clutter?
Get the entire playbook for winning on streaming media.
Book a demo, get your questions answered, and take the next step below.