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Demystifying Streaming TV (OTT/Programmatic Media) for Auto Dealerships
For decades, the dealership marketing playbook was simple: buy a 30-second spot during the 6 o'clock news and hope a few in-market shoppers were tuned in. That playbook has now changed completely. But look around your showroom today. The way your customers find their next vehicle and the way they consume media has changed.
Latest Posts
Beyond Vanity Metrics: Why Loon's Streaming TV Gets Dealers Real Results
Loon specializes exclusively in automotive Streaming TV, founded by former dealers and OEM representatives who understand both the retail and digital worlds. We fill the massive gap in Streaming TV education at the Tier 3 dealer level.
Your Dealership's Secret Weapon: Maximizing Your First-Party Data
Every single day, your dealership generates a massive amount of incredibly valuable information. Every car sold, every service appointment completed, and every lead form submitted contributes to a growing database. The critical question is: are you using this data, or is it just sitting in a server? Your dealership's own first-party data is your single most valuable and underutilized marketing asset.
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The Amazon Advantage: Unlocking a Goldmine of Automotive Shopper Data
What if your dealership could know more about your potential customers than ever before? What if you knew not just that a household might be in the market for a new truck, but that they also recently bought a boat trailer and have a 2018 F-150 sitting in their driveway? This isn't science fiction; it's the reality of advertising with Amazon's unparalleled consumer data.
Precision Targeting and Personalization through Data
Back in the day, car dealerships stuck to one simple marketing plan: get as much exposure as possible to sell a ton of cars. Billboards on the highway, a catchy jingle on the radio, and a primetime spot on the local news. The goal was mass awareness, broadly reaching the entire market with your dealership’s name and hoping that when someone was ready to buy, your brand would be the first one they remembered.
The 'Partner with the Device, Not the App' Strategy
You’re ready to move your ad budget into the world of Streaming TV. That’s a smart move. But now you face a critical decision that will determine the success of your campaign: where, exactly, do you place your ads? Do you go directly to Hulu? Buy a package on ESPN+?
Frequently Asked Questions
Loon specializes in distributed businesses like multi-location retailers, auto dealers, healthcare networks, and restaurant groups with location-level customization and reporting.
Your strategy can be launched and live with reporting in less than 48 hours. For fully optimized campaign results, we recommend 90-days of delivery and engagement insights.
What do you want to see? We give you everything. Reporting for every dollar you invest, where it goes, and how it’s spent. Measurement of exactly who saw your ad, who went to your website, and which key actions they performed. Plus, direct attribution of sales outcomes by audience.
We regularly collaborate with in-house teams and external agencies. Whether you need full-service execution, a white-labeled partner, or just specific pieces like media buying, creative, or measurement, we plug into your existing workflow, provide co-branded support, and ensure seamless execution.
Our team and technology platform are SOC 2 Type II certified, which means our security controls are independently audited and verified over time. This means your data is protected by the highest industry standards, independently audited for accountability, and easily scalable for you.
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