The Challenge

A Northeast Hyundai dealer wanted to drive more sales and service opportunities without having to spend more money. Facing a tightening economy, they knew they could increase the yield of their streaming media buy by making a strategic shift in their audience targeting.

The Test

Instead of simply buying more media, we implemented a test to increase yield. The approach was to integrate the dealer's customer database with their audience targeting strategy, treating their own first-party data as a high-value audience segment to power a more precise, performance-driven campaign.

The Results

The strategic use of their customer data led to remarkable efficiency and a significant lift in business outcomes:

• +49% increase in ad-exposed vehicle sales month-over-month
• 400 Repair Orders (ROs) were directly attributed to the campaign
• An estimated $100,000+ in revenue was generated from attributed service visits alone

This new approach demonstrated that smart targeting could dramatically improve yield.

Why It Worked

By moving beyond broad, in-market audiences and activating their own customer database, the dealer was able to reach and influence the most relevant people. The campaign was no longer guessing who to target; it was speaking directly to people who had a relationship with the dealership, whether as a past customer or a current service client. This precision not only lowered costs but also drove high-value outcomes like service visits, proving the power of first-party data.

The client's take: "Now we have a way to make our streaming dollars work harder for both sales and service. It's like a money printer."

Bottom Line

In an always-competitive market, the best way to drive growth isn't to just spend more. This dealer showed that by leveraging their customer database to make their existing media budget more efficient, they could generate both new sales and create incremental service revenue.

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