The Challenge

A leading US dealer group had already achieved dominating market share but wanted a way to add predictable, incremental sales without wasting media investment on unproven strategies. Their goal was to find a way to consistently grow, even at the top of their market.

The Test

We launched a data-driven strategy designed for predictable sales growth. Instead of broad, top-of-funnel campaigns, they used specific, high-value data signals. The approach leveraged Loon Garage Data (Amazon and Polk ownership data) for conquest and loyalty modeling and activated their own Dealer 1P Data to power personalized creative at scale. This strategy focused on reaching the right people with the right message, turning engaged viewers into customers.

The Results

This precise, data-driven approach led to significant and predictable growth:

• 3 successive record-breaking sales months
• Over 1,700 incremental vehicles sold during that three months

The strategy proved that even in a dominant market, a data-driven approach can unlock new revenue streams.

Why It Worked

The key to their success was moving beyond guesswork. By leveraging Loon Garage Data, they could confidently identify underserved market segments and build lookalike audiences to find new, qualified customers. Their own Dealer 1P Data then allowed them to re-engage existing or past customers with personalized creative, turning a scattershot approach into a targeted sales engine.

The client's take: "This is the first time we've truly been able to put a number on the incremental sales our media is driving."

Bottom Line

Even the most dominant players have room to grow. This case proves that when you stop guessing and start leveraging high-value data to target the right people and opportunities, you can achieve predictable, record-breaking sales growth.

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